Vegetable + Butcher

We were tasked with creating a new packaging label system for Vegetable + Butcher to better align with their complex operations. The initial designs were developed before the company's launch, and did not address real-world challenges that arose during its first year. Our redesign involved crafting cardstock sleeves for rectangular take-out containers and circular stickers for bowls, with a focus on a more dynamic and brand-compliant look to match V+B's evolving and playful identity.