My team helped LifeCents create a gamified Financial Education app to address the issue of financial stress among Americans. We developed a user-centric approach focusing on mindset, habits, and financial knowledge, fostering a continuous sense of financial well-being. To prevent user burnout and enhance accomplishment, we implemented a tiered feedback system with points, badges, and levels, aligning with LifeCents' core performance indicators. We also revamped the design with vibrant colors and a mobile-friendly layout for a memorable and seamless user experience across iOS, Android, and web platforms.
